When it comes to fashion the emphasis tends to tilt towards, labels, hyped style, and shifting trends. Designers as such sprawl across the globe from Milan to NY, fussing about with beads and tassels, while putting together the perfect outfit to grace runways and the pages of fashion magazines.

Amidst this primed glamour, there may be a need for a more focal setting for mainstream styles, and designers who have the talent and skill but may need a tiny nudge towards spotlight discovery and recognitions on the shelves of Rodeo Drive.

It comes down to a unique creative niche that simply doesn’t mesh into the “been there done that…” scene. On that note we came across a truly encouraging designer — Linda Finstad, who about half a decade back introduced “Hats By Emmanuel”. A business directed at creating hip head gear for women and children dealing with hair loss as a consequence of chemotherapy.

Linda is a designer with heart but the reality which may have been evident is that ‘realistic’ often takes the back seat to ‘trendy’.